Choosing the right printing method is essential to making your merch look great and last long. But how do you know which one is best? Here’s a breakdown of the three main printing methods to help you decide.
Screen printing
Screen printing is one of the most popular and durable printing methods for merch. It uses stencils and layers of ink to create bold, high-quality designs that last for years. This method is best suited for bulk orders, making it the go-to choice for band merch, promotional apparel, and retail items.
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Best for: Simple, bold designs with a limited color palette.
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Works on: Cotton fabrics, including t-shirts, hoodies, and tote bags.
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Longevity: Extremely durable, resistant to washing and fading.
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Sustainability: Uses water-based inks for an eco-friendlier option.
Embroidery
Embroidery is a premium printing technique that stitches your design directly onto fabric, adding a textured, high-end finish. This method is perfect for hoodies, beanies, and caps, giving them a professional and long-lasting look. Unlike printed designs, embroidery won’t crack or fade over time, making it a great investment for merch that needs to endure frequent wear.
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Best for: Logos and small, detailed designs.
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Works on: Thicker fabrics like hoodies, sweatshirts, and hats.
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Longevity: Extremely durable and resistant to wear and tear.
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Sustainability: A low-waste technique with minimal environmental impact.
Direct-to-garment (DTG)
DTG printing is ideal for complex, multi-color designs with fine details. It uses advanced inkjet technology to print directly onto fabric, creating a smooth, soft-to-the-touch finish. This method is perfect for smaller orders and one-off prints, making it a great choice for custom designs and limited-edition merch.
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Best for: Detailed, full-color artwork with gradients and intricate elements.
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Works on: Organic cotton t-shirts and lightweight fabrics.
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Longevity: High-quality prints, though less durable than screen printing for heavy use.
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Sustainability: Uses water-based inks and produces less waste compared to traditional methods.
Find out more about our printing methods on our printing page.
