Creating merch isn’t just about putting your logo on a t-shirt—it’s about building a connection with your audience. Whether you're a band, brand, or business, well-designed merch can boost engagement, increase brand awareness, and drive revenue. But what makes merch truly successful? Here’s a complete guide on how to create merch that your fans and customers will love.
Understand your audience
Before you start designing, think about who will be wearing your merch. Are you targeting music fans, loyal customers, or employees? Understanding their preferences in style, color, and sustainability will help you create products they actually want to wear.
Bands and artists should consider tour t-shirts, hoodies, and beanies, which are fan favorites. Check out our band merchandise page for more ideas. Brands and businesses may benefit more from branded apparel and tote bags, perfect for corporate giveaways. Learn more about sustainable branding on our brand merchandise page.
Choose the right products
Picking the right merch is key to its success. Some of the most popular choices include:
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Organic cotton t-shirts and hoodies – Comfortable, durable, and perfect for print.
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Recycled tote bags – A sustainable and stylish way to promote your brand.
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Embroidered beanies and caps – Great for a premium look.
Browse our merch products page to see all available options.
Get the printing method right
Choosing the right printing technique ensures your design looks great and lasts long. Some of the most popular methods include:
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Screen printing – Best for bold, high-quality prints.
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Embroidery – A premium, long-lasting finish.
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Direct-to-garment (DTG) – Perfect for detailed, multi-color designs.
Find out which method suits your merch best in our printing guide.
Keep it sustainable
Today’s consumers expect eco-friendly merchandise. Opt for products made from organic cotton and recycled materials and work with suppliers that prioritize ethical production. Learn more about how we prioritize sustainability on our sustainability page.
Make the buying process easy
If you’re selling merch, make sure your fans and customers can buy it effortlessly. Whether it’s an online store, a merch table at events, or direct-to-venue delivery for bands, a smooth shopping experience increases sales.
Get started today! Create your custom merch or get a quote.
